TrafScale acquires in-app traffic for apps and mobile games with one goal: payback. We optimise for retention and lifetime value, then scale what works.
We work inside the biggest in-app ecosystems — rewarded, playable, interstitial and native — and plug directly into your MMP.
Install and event-based campaigns across premium in-app inventory for games, fintech, dating and utilities.
Playable ads, rewarded video and end-cards produced and iterated weekly against live performance data.
Install validation, source-level cut-offs and anomaly alerts so you only pay for real humans.
Cohort dashboards, predicted LTV and bid rules tied to your payback target — not to cheap installs.
Illustrative funnel for a mid-core mobile game campaign.
Three specialists, one shared dashboard, zero account-manager middlemen.
Built UA pipelines for mobile games and utilities, and sets the payback strategy for every client.
anders@trafscale.comDesigns the ad formats that make players tap — from rewarded video concepts to full playable demos.
freja@trafscale.comRuns cohort analysis, LTV models and install validation so every budget decision is backed by data.
clara@trafscale.comSend us your app, target geos and payback goals. We'll propose a pilot budget and a testing plan within two business days.
Email Anders